Online Presence Checklist

Online Presence Checklist

Purpose: This document is my single source of truth for maintaining a consistent professional identity across my website, institutional profiles, and scholarly platforms.


Canonical Identity

Preferred Name

Christopher (CJ) Giacomo Yoshi Calabrese, PhD, MPH

Professional Title

Assistant Professor of Communication

Primary Affiliation

Department of Communication, Clemson University

Secondary Affiliation

Faculty Scholar, Clemson University School of Health Research


Canonical Biography (Long)

Christopher (CJ) Giacomo Yoshi Calabrese, PhD, MPH, is an Assistant Professor in the Department of Communication at Clemson University and a Faculty Scholar with the Clemson University School of Health Research. His research examines how digital information environments and communication interventions influence decision-making, health behavior, and societal outcomes. He studies digital media, misinformation, and artificial intelligence to develop communication strategies that promote health.


Canonical Biography (Short)

Christopher (CJ) Giacomo Yoshi Calabrese, PhD, MPH, is an Assistant Professor of Communication at Clemson University whose research examines how digital information environments and communication interventions influence decision-making, health behavior, and societal outcomes.


Research Program

Central Research Question

How can communication interventions improve decision-making and behavior within digital information environments?

Conceptual Framework

Digital Information Environments

Communication Interventions

Decision-Making

Health Behavior & Societal Outcomes


Primary Research Areas

Use these consistently across websites and profiles.

  • Health Communication
  • Digital Media
  • Artificial Intelligence
  • Misinformation
  • Persuasion

Professional Websites

Personal Website (Canonical)

https://cjcalabrese.com

Clemson Faculty Profile

https://www.clemson.edu/cbshs/about/profiles/index.html?userid=cgcalab

Clemson Faculty Scholars

https://www.clemson.edu/health-research/faculty/faculty-scholars/calabrese.html

ORCID

https://orcid.org/0000-0001-6216-0489

Google Scholar

https://scholar.google.com/citations?user=bSngWScAAAAJ&hl=en

ResearchGate

https://www.researchgate.net/profile/Christopher-Calabrese

LinkedIn

https://www.linkedin.com/in/cjcalabrese/

GitHub

https://github.com/cjcalabresephd

Bluesky

https://bsky.app/profile/cjcalabrese.bsky.social


Canonical Website

Always use:

https://cjcalabrese.com

Never use:

https://www.cjcalabrese.com


Professional Photo

Canonical file:

images/profile.png

Use the same headshot everywhere:

  • Website
  • Clemson Faculty Profile
  • Clemson Faculty Scholars
  • Google Scholar
  • ORCID
  • LinkedIn
  • ResearchGate
  • GitHub
  • Bluesky

Website SEO

Completed

  • Google Search Console verified
  • Sitemap submitted
  • Schema.org implemented
  • Person schema
  • WebSite schema
  • WebPage schema
  • Breadcrumb schema
  • Open Graph metadata
  • Page-specific meta descriptions
  • Canonical URLs
  • Structured data validated
  • Rich Results tested

Monitor

  • Google Search Console Performance
  • Search indexing
  • Crawl errors
  • Search appearance

Platform Checklist

Website

  • Biography current
  • Publications updated
  • Research page current
  • Research Group updated
  • CV updated
  • Contact page current
  • Google Search Console reviewed

Clemson Faculty Profile

  • Biography matches website
  • Website link correct
  • Awards updated
  • Service updated

Clemson Faculty Scholars

  • Research description current
  • Website link current

Google Scholar

Homepage

https://cjcalabrese.com

Research interests

  • Health Communication
  • Digital Media
  • Artificial Intelligence
  • Misinformation
  • Persuasion

Checklist

  • Homepage correct
  • Verified Clemson email
  • Publications merged
  • Duplicates removed
  • New publications added

ORCID

Biography

  • Current

Websites

  • Personal Website
  • Google Scholar
  • Clemson Faculty Profile
  • Research Group

Visibility

  • Biography Public
  • Websites Public
  • Employment Public
  • Education Public
  • Works Public
  • Funding Public

LinkedIn

Headline

Assistant Professor of Communication at Clemson University

Banner

Minimal Clemson or Blue Ridge landscape

About

Matches canonical biography

Checklist

  • About updated
  • Website linked
  • Banner current
  • Headshot current

ResearchGate

Biography

Short canonical biography

Website

https://cjcalabrese.com

Research interests

  • Health Communication
  • Digital Media
  • Artificial Intelligence
  • Misinformation
  • Persuasion

Checklist

  • Biography updated
  • Website linked
  • Publications complete
  • Profile photo current

GitHub

Bio

Assistant Professor of CommunicationClemson University

Website

https://cjcalabrese.com

Checklist

  • Website linked
  • Bio current
  • Headshot current

Bluesky

Checklist

  • Bio current
  • Website linked
  • Headshot current

Annual Maintenance

Review every January.

  • Update website
  • Add publications
  • Update grants
  • Update awards
  • Update professional service
  • Update ORCID
  • Verify Google Scholar
  • Verify Clemson profile
  • Verify Faculty Scholars page
  • Verify ResearchGate
  • Verify LinkedIn
  • Verify GitHub
  • Verify Bluesky
  • Review Google Search Console
  • Search Google for “CJ Calabrese”
  • Remove stale indexed pages if needed

Personal Brand Principles

Core Research Identity

I study how digital information environments and communication interventions influence decision-making, health behavior, and societal outcomes.


Website Philosophy

The website is the canonical source of information.

Other profiles should reinforce—not duplicate—the website.


Writing Style

Prioritize:

  • Research program over research topics
  • Problems over technologies
  • Clarity over comprehensiveness
  • Concise writing
  • Professional tone
  • Consistency across platforms

Avoid:

  • Long lists of topics
  • Buzzwords
  • Generic AI language (e.g., “at the intersection of…”)
  • CV-style biographies

Consistency Checklist

Whenever updating any profile, verify:

  • Same headshot
  • Same website URL
  • Same biography
  • Same research framing
  • Same professional title
  • Same research interests
  • Same institutional affiliation
  • Links point back to cjcalabrese.com

Source of Truth

When anything changes:

  1. Update this document.
  2. Update the website.
  3. Update Clemson.
  4. Update Google Scholar.
  5. Update ORCID.
  6. Update LinkedIn.
  7. Update ResearchGate.
  8. Update GitHub.
  9. Update Bluesky.

The website is always the canonical source.